How do GMB posts work and why should I use them?

Learn how Google My Business posts work and why using them boosts your local visibility and engagement online. 

 

 

Google My Business (GMB) posts are short updates, announcements, or offers that appear directly on your GMB listing in Search and Maps. They act like mini social media posts for your business, helping you engage customers and improve visibility. Here is a detailed breakdown:

1. Types of GMB Posts

• What is New: Share news, updates, or announcements about your business.

• Events: Promote events with start/end dates, times, and descriptions.

• Offers: Highlight promotions, discounts, or special deals.

• Products: Showcase specific products or services with images, descriptions, and pricing.

2. How They Work

• Posts appear on your GMB profile in search results and Google Maps.

• They usually stay live for 7 days, except for events, which stay until the event ends.

• Each post can include:

    • Title

    • Description (up to 1,500 characters)

    • Call-to-action (e.g., “Learn More,” “Book,” “Order Online”)

    • Image or video

3. Benefits of Using GMB Posts

1. Increase Visibility: Fresh content signals activity, which can improve local search rankings.

2. Engage Customers: Posts provide current info about offers, events, or news to attract clicks.

3. Drive Actions: With CTAs, you can encourage website visits, bookings, or purchases directly.

4. Highlight Promotions: Perfect for seasonal deals, discounts, or product launches.

5. Enhance Credibility: Active postings show that your business is up-to-date and responsive.

4. Best Practices

• Post at least once a week to keep your profile active.

• Use high-quality images or videos.

• Include a clear call-to-action.

• Keep text concise and informative—first 100 characters are most important.

In short: GMB posts are a free, powerful tool to engage your audience, showcase updates, drive actions, and boost local search visibility.